23 - 24 October, 2018 | Novotel Singapore Clarke Quay, Singapore, Singapore

Conference Day 2

8:30 am - 9:00 am Registration and Coffee

8:55 am - 9:00 am Chairperson Opening Remarks

9:00 am - 9:15 am ICEBREAKER: NETWORKING BINGO

Find your corresponding number and discuss your key takeaways from day one of the conference. 
Compare and contrast the variety of QA structures. Between the rise of small and agile development teams, and formal publisher-owned QA becoming rarer (especially on mobile), how can we be cost effective and efficient?
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Allan Simonsen

Co-Founder
Boomzap Entertainment

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Faizan Abid

Producer
Daylight Studios

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Li Gong

QA Manager
Ubisoft Chengdu

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Frederick April

QC Manager
Ubisoft Singapore

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Desmond Wong

Co-Founder
The Gentle Bros

10:00 am - 10:40 am OVERCOMING CULTURAL AND LANGUAGE BARRIERS; EAST- WEST - EAST

Chris Ng - CEO and Co-Founder, XII Braves
·         Meeting expectations of games in localized  languages
·         Understanding game player behaviours and how we understand consumers from region to region
·         Localization of a newly established term
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Chris Ng

CEO and Co-Founder
XII Braves

10:40 am - 11:20 am Morning Break

11:10 am - 11:55 am An Integrated QA Process - Insights from goGame

Maxim De Wit - Business Development Director, goGame
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Maxim De Wit

Business Development Director
goGame

12:35 pm - 1:35 pm NETWORKING LUNCH

1:35 pm - 2:15 pm COMPARING AND CONTRASTING SIMILAR GAMES IN THE USA AND CHINA: A CASE STUDY IN UX AND UI DESIGN

Chris Wood - Chief Operating Officer, Pixelmatic
  • An introduction to some general cultural differences, and localization theory 
  • A case study in UX and UI design, comparing and contrasting successful games in China, and USA that are similar
  • Challenges that we face with Infinite Fleet 
  • Community management, listening and analysing local markets
  • Event design - LiveEvents 
  • Practical applications and steps to ensure localisation success

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Chris Wood

Chief Operating Officer
Pixelmatic

2:15 pm - 2:55 pm LAUNCHING YOUR MOBILE GAME – WHAT YOU CAN NEVER PREPARE FOR

Raymond Wai Pong Wong - Senior Vice President, KOEI TECMO Singapore PTE Ltd
No matter how elaborate your pre-launch testing was, you just can never prepare for certain eventualities when your mobile game launches. Knowing when a problem happens and responding fast is key. How can QA and developers further close the gap with what customers are expecting?
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Raymond Wai Pong Wong

Senior Vice President
KOEI TECMO Singapore PTE Ltd

2:55 pm - 3:25 pm Afternoon Break and Networking

3:25 pm - 4:25 pm IMPACT ON SKILLSET REQUIRED BY TESTERS AND LOCALIZATION SPECIALISTS

3:25 pm - 4:25 pm HOW TO TEST MOBILE GAMES IN A BUDGET FRIENDLY WAY WITHOUT SPENDING ON DEVICES

3:25 pm - 4:25 pm DEVICE FARMS AND AUTOMATION TESTING

4:25 pm - 4:30 pm Chairperson Closing Remarks

4:30 pm - 4:30 pm Conference Close